The MSc Thesis Seminar supports students in designing, conducting, and presenting their master’s thesis research in marketing and management. It combines independent academic inquiry with structured supervision, peer feedback, and reflective learning. Students develop key competencies in research design, argumentation, and academic writing, linking theory and practice.
Through presentations and discussions, the course fosters critical thinking, methodological rigor, and collegial collaboration. Overall, it serves as the capstone of the MSc program, guiding students from curiosity to contribution.
- Teacher: Christoph Teller